Hah.
Youāre one of thoseā¦
You clicked on the About Page.
Probably expecting some inspirational story about how I went from broke to booked out, right?
Or maybe a shiny list of accolades like:
“Heās worked with 8-figure clients!”
“He once wrote a VSL so persuasive it made a squirrel cry!”
Yeah yeah. That stuff’s true.
But if you came here for that?
Youāre in the wrong room.
Because I donāt play the guru game.
Iām Yusuf Brown, and I run things differently here.
In a moment, I’ll tell you more about who I am.
But before I let you in on that and walk you down the twisted corridors of who I am and what I doā¦
Let me first ask you a question that might make you pause:
You knowā¦ the kind where everyone starts wearing the same clothes, chanting weird slogans and giving up worldly possessions to a bald guy with laser eyes and a God complex?
And Iām about to lure you into my cult group.
Althoughā¦
Iām not Marshall Applewhite (RIP Heavenās Gate).
Iām not Jim Jones (no Kool-Aid here, mate).
And Iām certainly not Charles Manson (my Spotify playlist doesnāt include āHelter Skelter,ā I swear).
You scared??? šØ š¬ šĀ
RELAXā¦
This cult group I run iās completely legal, ethical, and ridiculously funā¦
Iām talking about a different kind of cult. One with no sermons. No secret handshakes. No initiation rituals involving goat blood and Gregorian chants.
But hold on a secondā¦
My name is Yusuf Brown,Ā
I donāt do suits, I donāt do jargon, and I definitely donāt do boringā¦
I write like I talkā¦ with mad energy, questionable analogies, and a slight addiction to brackets (donāt judge).
Anywayā¦
Iāll give you three solid facts about meā¦
(There are 996 moreā¦ but those are reserved for members of the inner sanctum. You know… The cult.)
Fact #1: I was once a college stand-up comedian
Yes. The on-stage, mic-in-hand, sweaty-palms, bombing-in-front-of-teenagers kind.
While other kids were busy practicing algebra and acne control, I was busy writing punchlines and roasting my teachers on stage (with mixed results).
Getting on stage with shaky knees and trying to make 200 teenagers laugh without crashing halfway through my set?
That was my trial by fire.
Humor was my weapon of destruction back then and it taught me the single most important rule of communication:
> “If theyāre not laughing, theyāre not listening.”
That early dive into humor and timing shaped the way I write today.
Because when I tried to inject that into my copywriting brand?Ā
People donāt just read my stuffā¦ They remember me (Youāll remember me even if you hate me. You wonāt. But still.)
Which is why my copy makes you laugh and buy.
Working with me means youāll laugh, sell, and probably question your life choices (in a good way).
And in a world full of robotic, formulaic sales letters and lifeless emailsā¦
That’s the unfair advantage I bring to the table.
Fact #2: I am that cat they say curiosity killed.
Other copywriters stop at āgood enough.ā
I stop when I find the hidden lever behind why a headline worked in 1997, tanked in 2005, and is now secretly being revived in Shopify ads by a 19-year-old Romanian media buyer.
I Go DEEP!
I canāt rest until I understand.
Not just what worksā¦ but why it works. What makes people click. What makes people buy. What makes a headline go viral or a VSL print $500k or $500M in 3 days.
This curiosity has led me into some dark rabbit holes (ask my YouTube history), But it’s also made me dangerous in the best way possible.
Fact #3: I am the current Worldwide Copywriting Superstar
Go ahead, roll your eyesā¦
But when youāve helped clients scale and generate millions in sales.
When youāve built a copywriting brand that other copywriters screenshot and send to their mentors with crying emojisā¦
And when people literally thank you for writing emails that made them spit their coffeeā¦
You earn the right to say a few cocky things.
Letās be realā¦ if copywriting had a Marvel universe?
Iād be the guy dropping billion-dollar lines while the others are still practicing their origin stories.
Why?
Because Iāve built a neck turning brand that other copywriters are jealous of..
I’ve crafted launches that printed more cash than a malfunctioning ATM.
And somehow managed to do all of it without becoming a boring, jargon-loving marketer.
I donāt just write copyā¦ I move markets.
Itās wild. Itās weird. But it works.
And the best part?
I havenāt even hit my peak yet.
Nowā¦ Back to the Cult Groupā¦
Inside this cult group, I take everything Iāve learnedā¦ the good, the ugly, the funny, and the wildly effectiveā¦ and distill it into lessons that hit you like a Red Bull IV drip.
Youāll find real breakdowns of campaigns Iāve runā¦ Emails that feel like Netflix episodesā¦ And mental models that help you think like a killer strategist, not just a keyboard monkey.
I tell you exactly whatās working (and whatās complete B.S.) in the world of direct response.
I make copywriting feel more like a PlayStation controller than a prison sentence (take a look at that logo up there again.)
No boring formulasā¦
No āvalue, value, pitchā garbage.
No $997 templates recycled from 2007.
Just high-converting, fun-to-read, ethically manipulative, slightly addictive persuasion trainingā¦ Disguised as entertainment.
How?
By clicking the ridiculously obvious button below.
Click it.
Join us.
And Iāll show you the other 996 reasons why youāll never want to leave.
Youāve been warned. š
ā Yusuf Brown, Chief Cult Leader of CopyGame